Importance of Trademark Registration
A trademark of can be represented by a phrase, sign or character which is unique and it is placed on the source or manufacturer of the goods so that they can be separated from the goods from other different manufacturers and producers.
When trademark registration is done, it helps to ensure that each and every organisation, manufacturer or company does have a unique trademark of their own and to prevent the repetition of a similar trademark that has already been registered.
Trade mark registration is a very significant tool when it comes to any economy in the production of goods and services which is why there must be the existence of rules and regulations which states that every producer must register their trademark in order to ensure there is peaceful running of businesses in the market places.
In this article, we are going to discuss the various ways in which trade mark registrations plays those very important role not only in business but also to the different owners of different businesses. The authorities which are responsible for trademark registration help in facilitating peace in that they ensure that different business and companies use different and specific logos to identify their goods and eservices and us a result preventing any conflicts between them resulting from the sharing of the same logo.
Trade mark registration also helps to ensure that there is fair completion between companies and manufacturers who produce the same products and services in the market and hence the smooth running of businesses.
The trade mark registration techniques used are beneficial in that it helps consumers to have the products and services which they normally use protected and thus they have to stick to the products and services without getting worried that anything might change concerning the product or service in any circumstance; this is only possible because only one trademark can be registered by one company
Trade mark registration is put into practise in order to avoid consumer confusion and preventing companies from tempering with the trademarks used by other companies or manufacturers to identify their products and services.
The moment consumers start to become loyal to the use of a particular product or service and start to make decisions based on their ability and skills to identify a product or service by the use of a certain trade mark which serves as a way to distinguish these products and services from others and thus leading to a competitive advantage of the manufacture of that product; this is something that is made possible by trade mark registration and in this way such that it helps in the creation of the goodwill of the managers or owners of that particular company; this can be very good because it helps to popularize the business and the more the people who know the business, the higher the chances of making profits.